SCCCC Business Education "The Social + Mobile Equation" presented by SCCCC member and member SCCCC Board of Directors Judith Lee, (Communication Works Now), certified SCORE presenter Program Outline Social media is recognized as an effective way to connect with customers and prospects, but it’s not what’s hot in 2014. The new and most powerful force is mobile marketing. Why? Because consumers have embraced mobile technology and its usage truly is sweeping the globe. Takeaways In this presentation, attendees will learn: How social media and mobile technology are linked. How mobile has changed social marketing. The difference between mobile websites and mobile apps. Trends in mobile search and browsing. Use of QR codes and how to create one. How to “get found” on mobile. The power of SMS messaging. Marketing vs. motivation to purchase. What it all means for your connection with customers. Members: $10.00 , Non-Members: $20.00