This seminar shows how you can improve your referrals. There are three steps: Creating a channel of communication (The River) Developing referral sources (The Streams) Maintaining relationships (Making it Rain) Direct referrals and word of mouth advertising are key pieces of any marketing plan, particularly for service businesses and professionals. This interactive presentation will include discussions of the topics above. Participants will learn that “networking” is only one step in an overall strategy to build a “river” of repeat referrals. During the presentation, participants will be able to discuss challenges and successful tactics with the group. Using a workbook, participants will leave the presentation with a personal referral strategy.