Dubarry of Ireland, a traditional European outdoor brand that features a collection of premium performance footwear, clothing, leather goods and accessories, celebrated the grand opening of a pop-up shop in downtown Oxford last Friday evening.

The store opened on Oct. 1 and a ribbon-cutting ceremony to mark the grand opening took place on Oct. 4.

Danny Hulse, the general manager of Dubarry USA LLC, explained the decision to open a pop up shop at 29 South Third, not far from a company warehouse and office on West Christine Road in Nottingham.

“After being located in the area and developing a loyal customer base over the last 13 years, we are excited to open an outlet and pop-up shop in the community,” Hulse said. “Locating in Oxford puts us ahead of a trend we see happening. There are a lot of great things happening in this little town.”

Hulse said that the pop up shop will carry a variety of items from the current line, as well as discontinued lines and former samples at great deals that aren’t available anywhere else.

For more information about Dubarry of Ireland, visit dubarry.com.