For Allie King-Schumacher, Outback Trading Company isn’t just a business—it’s a family legacy built on adventure, innovation, and a love for the outdoors. Founded by her father, Wilson King, Outback Trading Co. was inspired by his travels in Australia, bringing durable, rugged, and stylish outdoor apparel to the U.S. Now, Allie is leading the brand into an exciting new era.

A history enthusiast with a passion for marketing, Allie pursued her own career path before joining the family business. Gaining hands-on experience at various companies, she refined her skills in branding, customer engagement, and digital strategy. When the opportunity arose to return home and contribute to Outback, she jumped at the chance. Starting in a small role, she quickly proved her value by spearheading a digital transformation. Leveraging social media and influencer collaborations, she expanded Outback’s reach and helped position the brand for continued success. Her efforts—along with the dedication of her family and the excellent Outback staff—helped move the company from its downtown location to a larger facility on the outskirts of Oxford, strengthening both its online presence and customer engagement.

In 2024, Wilson King officially passed the primary reins to his daughter, entrusting her with the role of President. One of her first major initiatives? Reviving the beloved Outback Trading Company Retail Store—a place where customers can experience the brand firsthand, try on gear, and discover unique finds (including some surprise sales!).

As for Wilson? He’s still running pieces and parts of the company while globetrotting, sharing ideas and inspiration with Allie. With her innovative vision and deep connection to the brand, Allie King-Schumacher is ensuring Outback Trading Company’s legacy continues to thrive for generations to come.