This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content. You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand.