Sales and earnings are not enough to survive, just ask W.T Grant who had consistent earnings growth, yet went bankrupt. Ask Bernie Madoff, whose Ponzi scheme would have gone on had it not been for the lack of new cash inflows. In fact the number two cause of business failures is not knowing the difference between earnings and cash! Additionally, understanding the value of time in the cash equation is critical to business survival. This session will help you better understand the differences between cash and earnings as well as provide some suggestions as how to maximize cash.