Citadel announces title sponsorship of country music festival
● By J. Chambless
Citadel Credit Union today announced its title sponsorship of a new, three-day country music festival coming to Chester County’s Brandywine Valley Aug. 24 to 26, 2018.
Citadel Country Spirit USA, being held at Ludwig’s Corner Horse Show Grounds in Glenmoore, will feature more than 20 country music artists on two stages, including three top headliners.
Hosted by the Chester County Conference and Visitors Bureau (CVB), thousands of fans from across the nation are projected to attend. The venue has a capacity of 15,000 daily.
Citadel Country Spirit USA comes to Chester County from the producer of Country Summer, Northern California’s biggest country music festival, which will celebrate its fifth annual event in June 2018. “Citadel is proud to be the title sponsor of what will be an incredible event for our community,” said Jeff March, president and CEO, Citadel. “To be involved in an extraordinary celebration that will increase awareness of our local area and drive thousands to explore what it offers is a privilege for Citadel.”
“It’s an honor to welcome Citadel as our title sponsor and exclusive financial institution partner,” said Alan Jacoby, executive producer, Impact Entertainment. “Citadel has a renowned 80-year history and a genuine commitment to the community -- an ideal partner for expanding our country music portfolio to the East Coast.”
“Hosting signature events -- specifically a new, landmark music festival -- is one of our core strategies to increase visitation,” said Susan Hamley, executive director, Chester County CVB. “We want to entice people to come here for the first time and encourage them to come back time and time again to experience all that Chester County has to offer.”
Hamley, who worked with Jacoby previously on a partnership with his Legends Golf Classic nationally televised on ESPN, took notice of Country Summer’s success in Santa Rosa, Calif., and contacted him in 2015 with an idea to create a similar sister country music festival.
“It takes an enormous, collaborative effort to develop a festival of this size and magnitude,” Jacoby said. “More than two years in the making, the Mid-Atlantic region’s foremost country music festival becomes a reality this summer.”
Headliners will be announced in March. Tickets will go on sale shortly thereafter. Sign up to receive event and ticket updates at www.countryspiritusa.com.