Paul Gent and Kellie Davis achieved a goal in February when they opened the Forever Sweet bakery in Oxford. The icing on the cupcake came on April 3 when, surrounded by family, friends, and numerous Oxford officials, the Nottingham couple celebrated the official grand-opening for the shop at 37 South Third Street.

Gent said that they envision Forever Sweet as an old-fashioned bakery where everything is made from scratch with fresh ingredients.

“We make everything from scratch and I think that sets us apart,” said Gent. “A lot of love goes into these cupcakes. We want this to be a place to get nice, old-fashioned sweets.”

On the day of the grand opening, the display case was filled with a variety of cupcakes, including coconut, toasted coconut, lemon cream, butter chocolate chip, peanut butter cup, carrot cream cheese, and vanilla and chocolate.

Oxford Mainstreet, Inc. executive director Donna Hosler said that she recently attended a baby shower where Forever Sweet products were served.

“We had their cupcakes and they were really, really good,” Hosler said.

Oxford Mayor Geoff Henry said that he also tried some of Forever Sweet’s sweets and enjoyed them.

Referring to the April showers that were falling throughout the day, Henry said that “it’s always a sunny day when we have a new business open up.”

Davis, who has worked at a number of different bakeries since she first started in the business at the age of 15, has always wanted to run her own bakery.

“We are really focused on and care about quality,” Davis said. “I draw everything on the cakes myself. I work with customers to find out exactly what they want.”

In addition to cupcakes and cakes, Forever Sweet will offer decorated cookies, brownies, and seasonal items such as pumpkin rolls and pumpkin pies during the fall.

They also offer gluten-free products and can make sweets for people who have specific allergies that they need to be concerned about.

Gent said that it’s nice that there will several family members helping out with the business.

“It’s definitely a family business,” he said. “We all have a contribution to put in it.”

The bakery’s current hours are Thursday and Friday from noon to 6 p.m. and Saturday from 10 a.m. to 6 p.m.

Davis said that they take orders for custom cakes at 610-714-2028 or [email protected]. The business also has a Facebook page, which reflects the new bakery’s growing popularity.

One Facebook post offered this five-star review:

“I ordered a cake for my daughter’s baptism luncheon. We did chocolate mousse, chocolate cake, buttercream icing, and chocolate shavings around the edge. It was beautiful and tasted out of this world! So good! Everyone had to eat a piece because that's how good it looked!”

Another Facebook fan wrote:

“My family and I have had her cupcakes which are delicious! My kids picked out brownies and shamrock sugar cookies…which they loved! Looking forward to ordering one of her cakes in the near future! It's great to have a delicious bakery right in town.”