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Chester County Press

Making home renovation dreams come true

04/23/2014 02:31PM ● By ACL

  After more than 30 years in the business, Jim Caldwell has a lot of experience in home improvement and remodeling. This month, he's be bringing his expertise to Chester County in a whole new way.

  The Nu Image showroom he opened two years ago at the Lenape Village Shops on Route 52 is getting a new name and a new emphasis on matching homeowners with just the right products. As the owner of the newly renamed Lenape Village Kitchen and Bath, he will be focusing on showcasing the finest products and matching customers with top-caliber contractors.

  Having learned carpentry and installation from the ground up, beginning as a teen, Caldwell believes he knows what products are the best, and he knows how to install them. But after three decades, he’s ready to focus more on his warm and inviting showroom and get away from the hands-on installation work.

  The showroom is inside a former one-room schoolhouse in Pocopson. The interior has been lovingly redone by Caldwell himself to spotlight a surprisingly large number of room vignettes, each one more inviting than the last. In the relaxed atmosphere, customers can open kitchen drawers and cabinets, and feel how plumbing fixtures will operate. Anything needed for a renovation project – from countertops to handles – is available, and there’s a limitless range of woods, finishes and color choices.

  Customers can find dozens of stone choices for countertops, as well as sinks, faucets, showers and tubs by well-known makers Moen and Kohler. Flooring choices are available in hardwood, tile or fine carpeting. Styles range from country traditional to sleek and modern. Caldwell said he loves each product in the showroom. “That’s the only way I could sell them,” he said, smiling.

  Caldwell lives just down the road from the showroom with his wife, Sue, and he takes pride in getting repeat business from families who love his work, or refer him to their friends. If you don’t quite know what’s available, you’re welcome to come in and browse. “If people tell me what style they like, I can take it from there,” Caldwell said. 

   A couple of doors down from the main showroom is a space where more than 20 vanities and sinks are displayed, giving customers even more selections.

  If a customer finds their dream room components, the Nu Image name will still be around. That part of the business will specialize in installing the products and getting the job done. 

  A new website made its debut in early April to announce the new name of the company and spotlight all the services offered. Caldwell said the site will eventually have prices for each item, giving web surfers a clear idea of costs, right up front.

  Having seen so many home improvement projects through to completion over the years, Caldwell said the best part of his job is, “When people are happy at the end of a job. And it’s great when people refer me to their friends because of a job well done. That’s the best.”

  For more information, call 610-793-1408, visit, or stop by the showroom at 1414 Lenape Road, between West Chester and Kennett Square.

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