Skip to main content

Helping you rock the woman you are

03/25/2014 05:16PM, Published by ACL, Categories: In Print, Business


For the last two years, wradrobe consultant Suzie Gaffney has helped hundreds of women authenticate their own sene of style.



By Richard L. Gaw

Staff Writer


Unless you are Gisele Bundchen or Elle McPherson or Kate Upton, there is one local wardrobe consultant who says that if you are a woman, there is at least one aspect of your self image that you do not like. 

It could be a part of your physical self. It could be what you wear. It could be your hairstyle. It could be the wardrobe you have hanging in your closet, but whatever the insecurity, there are millions of women in the United States who compare their image to those of photo-shopped magazine perfection at supermarket check-out lines and think that spending the remainder of their lives dressed in a burlap sack partnered with a nice pair of shoes would not be such a horrible idea.

Suzie Gaffney of Kennett Square knows these women. She has read the articles, too -- the ones that tell women more about what they don't have than what they do. She has seen the look on women's faces when they enter a boutique and appear as if they're entering a giant maze of colors and clothing designers whose names they cannot pronounce. She has met with women whose self images have been wrecked by years of trying to live up to the expectations placed upon them.

For the last two years, as the owner of Suzie Gaffney Wardrobe Consulting, Gaffney has held the hands of hundreds of women who are faced with such dilemmas. She is a confidant, a friend, a psychologist and a shopping buddy, all in an effort to help hundreds of local women get rid of the old and welcome the new.  

“Style, to me, is how you express yourself outwardly, for others to see how you put things together, as a reflection of what's inside you and who you are,” she said. “Therein lies the problem. Society has labeled style as what is marketed, and its constantly changing. It has to be current, it has to be on edge. It has to be expensive. It has to be thin, and it's all being dictated by industry standards for that particular season. And I think that is boring.”

Gaffney's clients range from a 10-year-old girl who is not taking her mother's advice on what to wear,  to an 80-year-old client who asked Gaffney to provide clothing ideas suitable for a woman in her senior years. In between, Gaffney assists everyone from empty nesters looking to develop a new fashion style to mothers transitioning back to work after having raised thier children to college age.

“The common ingredient among each of my clients is they want to change,” Gaffney said. "For so many women, they want to change, but it's this tremendous black hole that they are afraid to explore. Very often, clothes force them to look at their new phases in life, whether it’s a divorce, a death, or a change in their bodies. It’s a shedding of what has sometimes held a woman back."

Working with Gaffney begins with a questionnaire, which she sends her clients in advance of their first meeting. It asks the woman to describe her lifestyle -- what their weeknds are like, whether they're sociable or athletic, or if they consider themselves a skirt  or a jeans person. The next stage of consultation takes Gafney and her client to the woman's closet.

"I bring clothing bags with me and I take out clothes from the closet, item by item, and designate them as to whether we'll toss it out, place it in a resale pile, or keep it," she said. "From there, I help my client fills in the blanks of what is left and explore their needs."

It is not uncommon at this stage for some women to begin to cry in front of Gaffney. Clothes, she said, are a women's reflection -- physical remnants of her life's experiences -- and although she realizes that it's difficult for a woman to get rid of a piece of her past, she advises her clients to treat their clothes as if they were employees.

"I tell them, 'Are they doing the job for you?  If not, get rid of it,'" she said. I tell them to 'Move on, and do not remorse over why it didn’t work well for you.'"

From there, Gaffney helps her clients shop for new wardrobes and accessories, according to the woman's budget and what she's looking for. And it's not just heading to the high-end boutiques to track down a new wardrobe; very often, Gaffney finds the same designers' lines at mainstream stores.   

"I don't belive women should dump all of their money on clothes and accesssories," she said. "There's far more important things to spend their money on.  Spend the money on what you like, not for what sense of style you feel you need to dress like." 

Much of Gaffney's training for her career came during her 12 years at Elizabeth Maar Boutiques in Newtown Square, three of which were spent as a store manager, and the last nine spent there part-time, as she cared for her two children. During her years there, Gaffney saw it all: the lack of knowledge about designers, the fear of choosing a pair of pants or a blouse that would make the woman stand out instead of blend in; and the misconceptions made about modern fashion. 

Gaffney said that perhaps the largest fashion roadblock for most women, she has learned, is not found in themselves, but in the area where they live and work. From the Main Line to southern Chester County, women find themselves caught in the conundrum of style pockets, dictated by the divergence of Corporate America, suburban living and the rolling hills of country life that the area offers. Finding the wardrobe answers can best be solved, she said, by allowing her clients to define themselves not by what they do and where they live, but by encouraging them to find a style that speaks to who they are as a person.

"I want to take away the pockets," Gaffney said. "Just because you live some place doesn’t mean that you’re that person. For whatever reason, you're living on the Main Line or in Chester County, but if your style says Soho in New York, then I’m going to help you get there."

For every one of her clients, whether they be a 10-year-old girl, an 80-year-old woman, a Chester County housewife or a corporate executive, Gaffney's message is simple. 

"Hone in on what you like. Be you," she said. "Because in the end, it's really all about you."

To learn more about Suzie Gaffney Wardrobe Consulting, visit www.suziegaffney.com.


Like what you're reading? Subscribe to Chester County's free newsletter to catch every headline



kennett square suzie gaffney wardrobe consulting fashion


You might also like

Thumb_cfks-owners4-620x412

Stronger than yesterday

Members of CrossFit Kennett Square say that the exercise program provides functional fitness for any lifestyle
Thumb_carlin-005

Artist Neilson Carlin prepares image of faith for the world stage

Last January, Carlin was contacted by Bishop John McIntyre to paint a portrait of the Holy Family that would be the central icon for next year's World Meeting of Families in Philadelphia.

Police seek bank robbery suspect

Local police are looking for the suspect in a bank robbery that took place in Kennett Square on August 15.

  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    The Delaware Affiliate of the Pancreatic Cancer Action Network is hosting its third annual Purple...


  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    PurpleStride 2015 is a 5K run and family friendly walk. The Pancreatic Cancer Action Network is b...


  • Multi-Family Yard Sale in Oxford

    05/30/2015
    09:00am — 03:00pm

    Electronics, tools, baby clothes, toys, kitchen, bath, bedding, decorations, crafts and so much more


  • CLAY MONOPRINTING WITH MITCH LYONS

    05/30/2015
    10:00am — 04:00pm

    CLAY MONOPRINTING WITH MITCH LYONS Level: All levels, Limit: 10 students Instructor: Mitch Lyon...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • DFVA Greenville Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of over thirty outstanding professional artists from the Brandywine Valley ar...


  • DFVA Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of outstanding professional artists from the Brandywine Valley area will exhi...


  • OA-BEST Expo

    05/30/2015
    10:00am — 02:00pm

    FUN FOR ALL! The Chester and Lancaster County communities have always been tied deeply to the ro...


  • Sunday Brunch

    05/30/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Explore Native Orchids

    05/30/2015
    01:00pm — 03:00pm

    Discover what makes native orchids so special. Join Smithsonian’s orchid expert Tom Mirenda as he...


  • Pawty at the Preserve

    05/30/2015
    03:00pm — 07:00pm

    Join Canine Partners for Life at Pawty at the Preserve, as we celebrate 25 years of creating life...


  • Gentle Yoga

    06/03/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/03/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Sunday Brunch

    06/04/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/04/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • 5th Annual Twisted Vintner

    06/04/2015
    06:00pm — 09:00pm

    Concordville - Chadds Ford Rotary's fundraiser to support local charities includes Wine, Beer and...


  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    The Delaware Affiliate of the Pancreatic Cancer Action Network is hosting its third annual Purple...


  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    PurpleStride 2015 is a 5K run and family friendly walk. The Pancreatic Cancer Action Network is b...


  • Multi-Family Yard Sale in Oxford

    05/30/2015
    09:00am — 03:00pm

    Electronics, tools, baby clothes, toys, kitchen, bath, bedding, decorations, crafts and so much more


  • CLAY MONOPRINTING WITH MITCH LYONS

    05/30/2015
    10:00am — 04:00pm

    CLAY MONOPRINTING WITH MITCH LYONS Level: All levels, Limit: 10 students Instructor: Mitch Lyon...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • DFVA Greenville Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of over thirty outstanding professional artists from the Brandywine Valley ar...


  • DFVA Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of outstanding professional artists from the Brandywine Valley area will exhi...


  • OA-BEST Expo

    05/30/2015
    10:00am — 02:00pm

    FUN FOR ALL! The Chester and Lancaster County communities have always been tied deeply to the ro...


  • Sunday Brunch

    05/30/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Explore Native Orchids

    05/30/2015
    01:00pm — 03:00pm

    Discover what makes native orchids so special. Join Smithsonian’s orchid expert Tom Mirenda as he...


  • Pawty at the Preserve

    05/30/2015
    03:00pm — 07:00pm

    Join Canine Partners for Life at Pawty at the Preserve, as we celebrate 25 years of creating life...


  • Multi-Family Yard Sale in Oxford

    05/31/2015
    09:00am — 03:00pm

    Electronics, tools, baby clothes, toys, kitchen, bath, bedding, decorations, crafts and so much more


  • CLAY MONOPRINTING WITH MITCH LYONS

    05/31/2015
    10:00am — 04:00pm

    CLAY MONOPRINTING WITH MITCH LYONS Level: All levels, Limit: 10 students Instructor: Mitch Lyon...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Half the Money, all the bottle. Every Tuesday

    05/31/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Taste Kennett Food Tours

    05/31/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Taste Kennett Food Tours

    05/31/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Half the Money, all the bottle. Every Tuesday

    06/01/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Monday's are Whiskey nights at Minihane's

    06/01/2015
    05:00pm — 11:00pm

    Whisky is not the same as Whiskey! There is some debate about whether or not Scottish distill...


  • Debtors Anonymous

    06/01/2015
    06:00pm — 07:00pm

    In D.A., our purpose is threefold: to stop incurring unsecured debt, to share our experience wit...


  • Half the Money, all the bottle. Every Tuesday

    06/02/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Wilmington Handbell Ensemble Concert

    06/02/2015
    07:30pm — 08:15pm

    Presents our spring concert program, "March On"


  • Gentle Yoga

    06/03/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/03/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Sunday Brunch

    06/04/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/04/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • 5th Annual Twisted Vintner

    06/04/2015
    06:00pm — 09:00pm

    Concordville - Chadds Ford Rotary's fundraiser to support local charities includes Wine, Beer and...


  • Milburn's Grand Re-Opening of the Farm Market, BIG BackYard, and Orchard View Deck is Friday, Jun...


  • Sunday Brunch

    06/05/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • On June 6th, the Avon Grove High School Football Team will be hosting a community yard sale. Tab...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Sunday Brunch

    06/06/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • 2015 Chester County Blues Barbeque

    06/06/2015
    02:00pm — 07:00pm

    The Chester County Blues BBQ is an annual event sponsored by the Coventry Lions Club featuring re...


  • Sustainable Splurges: A Feast for the Senses

    06/06/2015
    06:00pm — 08:00pm

    Enjoy delicious, locally made foods – wine, chocolate, honey and cheese – while roaming an exclu...


  • 150th Anniversary Civil War Reconciliation Ball

    06/06/2015
    06:00pm — 10:00pm

    Dinner, Dancing and an Auction! Reconciliation Ball to Commemorate the 150th Anniversary of the e...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Half the Money, all the bottle. Every Tuesday

    06/07/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Steamin' Day at Auburn Heights

    06/07/2015
    12:30pm — 04:30pm

    Join the Marshall Steam Museum at Auburn Heights for the first Steamin' Day of the season! New fo...


  • Taste Kennett Food Tours

    06/07/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Taste Kennett Food Tours

    06/07/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Mt. Cuba Center Plein Air Workshop

    06/08/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Half the Money, all the bottle. Every Tuesday

    06/08/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Monday's are Whiskey nights at Minihane's

    06/08/2015
    05:00pm — 11:00pm

    Whisky is not the same as Whiskey! There is some debate about whether or not Scottish distill...


  • Debtors Anonymous

    06/08/2015
    06:00pm — 07:00pm

    In D.A., our purpose is threefold: to stop incurring unsecured debt, to share our experience wit...


  • Mt. Cuba Center Plein Air Workshop

    06/09/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Half the Money, all the bottle. Every Tuesday

    06/09/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Fitness Walks

    06/10/2015
    08:30am — 09:30am

    Turn off the treadmill and forget the gym! Start your day with an invigorating hour-long hike thr...


  • Mt. Cuba Center Plein Air Workshop

    06/10/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Gentle Yoga

    06/10/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/10/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Mt. Cuba Center Plein Air Workshop

    06/11/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Sunday Brunch

    06/11/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/11/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • Mt. Cuba Center Plein Air Workshop

    06/12/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Sunday Brunch

    06/12/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Enjoy a night out with friends at Mt. Cuba Center! Unwind as you sip wine and create garden maste...


  • Indian turnip, eye medicine, war paint - Native Americans depended on plants for food, clothing, ...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Sunday Brunch

    06/13/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Half the Money, all the bottle. Every Tuesday

    06/14/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Taste Kennett Food Tours

    06/14/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Taste Kennett Food Tours

    06/14/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Tropical Fun Night in Penn Park

    06/14/2015
    06:00pm — 08:00pm

    Penn Township Board of Supervisors are holding their first park event of the year! Sunday, June...


  • Half the Money, all the bottle. Every Tuesday

    06/15/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Monday's are Whiskey nights at Minihane's

    06/15/2015
    05:00pm — 11:00pm

    Whisky is not the same as Whiskey! There is some debate about whether or not Scottish distill...


  • Debtors Anonymous

    06/15/2015
    06:00pm — 07:00pm

    In D.A., our purpose is threefold: to stop incurring unsecured debt, to share our experience wit...


  • Half the Money, all the bottle. Every Tuesday

    06/16/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Fitness Walks

    06/17/2015
    08:30am — 09:30am

    Turn off the treadmill and forget the gym! Start your day with an invigorating hour-long hike thr...


  • Native Plants of Summer

    06/17/2015
    09:30am — 11:30am

    When the exuberant spring wildflower display is over, summer challenges us to find eye-catching p...


  • Top 10 Wildflowers

    06/17/2015
    10:30am — 11:30am

    Save time and money by using plants that grow back every year. Instead of buying petunias, marigo...


  • Gentle Yoga

    06/17/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/17/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Sunday Brunch

    06/18/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/18/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • Chester County Balloon Festival

    06/19/2015
    09:00am — 09:00pm

    9th Annual Chester County Balloon Festival New Garden Flying Field June 19th, 20th, 21st 2015 ...


  • Sunday Brunch

    06/19/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Plant Propagation

    06/20/2015
    09:00am — 01:00pm

    Increase your garden’s splendor with plant propagation. Find out how to multiply your native plan...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Sunday Brunch

    06/20/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


Chester County High School Sports