Skip to main content

Brandywine River Museum updates its name and mission

02/19/2014 06:45PM, Published by ACL, Categories: In Print, Arts+Entertainment



The Brandywine Conservancy announced on Feb. 11 that it is launching an updated brand identity. 

To connect its dual mission of art and the environment, the Brandywine Conservancy is renaming the parent organization and its two programs, and expanding and connecting its artistic and environmental work. 

The parent organization will become the Brandywine Conservancy & Museum of Art. The environmental program, which works with landowners and government officials to preserve land and water, will now be known as the Brandywine Conservancy. The museum, known widely for its extensive holdings of Wyeth and American art, will now be known as the Brandywine River Museum of Art.

“Our new brand embraces our heritage and legacy while setting a course for a new and exciting future, combining art and the environment in innovative ways," said Virginia A. Logan, executive director of the museum. "As we approach our 50th anniversary in 2017, the centennial year of Andrew Wyeth's birth, there is much to celebrate, including our acquisition of the Wyeth studios and a future campus-wide trail system. It is a new era for our organization as we continue to lead in land and water conservation and expand our art programming for the public."

With the new naming architecture comes a refining of the organization's iconic millstone logo. The lines have been streamlined and, inspired by many of the millstones located around the museum, in the courtyard and along the paths, the center is now squared and slightly turned, creating a sense of motion that captures the renewed energy of the organization.

A new palette of colors connects and individualizes the programs. The parent organization will be visually represented in Brandywine Brown, the conservancy will be represented by a vibrant Evergreen color and the museum in a distinctive Pumpkin color. 

Some of the new projects and programs include:

Trail Network: Development of a network of trails that will link more than 300 acres around the Brandywine Conservancy & Museum of Art and the historic properties that surround it. The trails will be open to the public and let people interact with the land that has inspired generations of artists.
Farmland Preservation: With $2 million recently secured, the Brandywine Conservancy will increase its work to save more farmland in the headwaters in Honey Brook Township (HBT), preserving both family farms and the quality and quantity of the Brandywine as an important source of drinking water. In 2004, 4 percent of land was preserved in the township. In 2013, 19.6 percent of land was preserved. By 2017, it is projected that 25 percent of the land in HBT will be preserved.
Reforestation: On April 5, 2014, the conservancy will plant its 25,000th tree in less than five years. The organization has set a new goal to plant 50,000 trees by its 50th anniversary in 2017. Planting trees enhances water quality, restores natural flows in the Brandywine, and improves while also promoting absorption of rain into the ground, replenishing groundwater supplies, and reducing storm water runoff and downstream flooding.
Expanded Programs: In 2013, the Brandywine Conservancy & Museum of Art introduced 30 new education and public programs. Its programming lineup will continue to grow. In the summer of 2014, “Lure of the Brandywine: A Story of Land Conservation and Artistic Inspiration” will make the connection between art and protected lands by showing landscapes painted on preserved land, further illustrating the organization's devotion to art and the environment.
The Brandywine Creek Greenway: This 30-mile corridor of green along both sides the Brandywine will include a network of privately- and publicly-owned spaces, wildlife corridors, natural and cultural features, parks, trails and creek access points. 

“This is a pivotal moment for our organization as we cherish our past but look forward optimistically to the future," said Frolic Weymouth, a founder and chairman of the Brandywine Conservancy & Museum of Art. “To see how the organization has grown over the years is incredible. I know Andrew Wyeth cared deeply about our mission. The organization's connection of art and the environment is unprecedented.”

For more information visit www.brandywinemuseum.org.


Like what you're reading? Subscribe to Chester County's free newsletter to catch every headline



brandywine river museum brandywine conservancy brandywine conservancy & museum of art


You might also like

Thumb_burchfield-early-spring-2

The Art Spot

The Art Spot: Original art by Dave Eldreth, Sherry McVickay, and others at Wilson Vineyard and more for the week of August 20, 2014.

The Art Spot

The Art Spot for the week of August 13th, 2014.

Streams and water quality studied in London Grove

At the meeting was a discussion of water monitoring devices that could be placed in streams to measure levels of pollutants that could then be reported to the Department of Environmental Protection.

  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    The Delaware Affiliate of the Pancreatic Cancer Action Network is hosting its third annual Purple...


  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    PurpleStride 2015 is a 5K run and family friendly walk. The Pancreatic Cancer Action Network is b...


  • Multi-Family Yard Sale in Oxford

    05/30/2015
    09:00am — 03:00pm

    Electronics, tools, baby clothes, toys, kitchen, bath, bedding, decorations, crafts and so much more


  • CLAY MONOPRINTING WITH MITCH LYONS

    05/30/2015
    10:00am — 04:00pm

    CLAY MONOPRINTING WITH MITCH LYONS Level: All levels, Limit: 10 students Instructor: Mitch Lyon...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • DFVA Greenville Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of over thirty outstanding professional artists from the Brandywine Valley ar...


  • DFVA Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of outstanding professional artists from the Brandywine Valley area will exhi...


  • OA-BEST Expo

    05/30/2015
    10:00am — 02:00pm

    FUN FOR ALL! The Chester and Lancaster County communities have always been tied deeply to the ro...


  • Sunday Brunch

    05/30/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Explore Native Orchids

    05/30/2015
    01:00pm — 03:00pm

    Discover what makes native orchids so special. Join Smithsonian’s orchid expert Tom Mirenda as he...


  • Pawty at the Preserve

    05/30/2015
    03:00pm — 07:00pm

    Join Canine Partners for Life at Pawty at the Preserve, as we celebrate 25 years of creating life...


  • Gentle Yoga

    06/03/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/03/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Sunday Brunch

    06/04/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/04/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • 5th Annual Twisted Vintner

    06/04/2015
    06:00pm — 09:00pm

    Concordville - Chadds Ford Rotary's fundraiser to support local charities includes Wine, Beer and...


  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    The Delaware Affiliate of the Pancreatic Cancer Action Network is hosting its third annual Purple...


  • PurpleStride Delaware 2015 - 5K Run/Walk

    05/30/2015
    08:00am — 11:00am

    PurpleStride 2015 is a 5K run and family friendly walk. The Pancreatic Cancer Action Network is b...


  • Multi-Family Yard Sale in Oxford

    05/30/2015
    09:00am — 03:00pm

    Electronics, tools, baby clothes, toys, kitchen, bath, bedding, decorations, crafts and so much more


  • CLAY MONOPRINTING WITH MITCH LYONS

    05/30/2015
    10:00am — 04:00pm

    CLAY MONOPRINTING WITH MITCH LYONS Level: All levels, Limit: 10 students Instructor: Mitch Lyon...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • DFVA Greenville Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of over thirty outstanding professional artists from the Brandywine Valley ar...


  • DFVA Summer Art Show

    05/30/2015
    10:00am — 07:00pm

    An impressive group of outstanding professional artists from the Brandywine Valley area will exhi...


  • OA-BEST Expo

    05/30/2015
    10:00am — 02:00pm

    FUN FOR ALL! The Chester and Lancaster County communities have always been tied deeply to the ro...


  • Sunday Brunch

    05/30/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Explore Native Orchids

    05/30/2015
    01:00pm — 03:00pm

    Discover what makes native orchids so special. Join Smithsonian’s orchid expert Tom Mirenda as he...


  • Pawty at the Preserve

    05/30/2015
    03:00pm — 07:00pm

    Join Canine Partners for Life at Pawty at the Preserve, as we celebrate 25 years of creating life...


  • Multi-Family Yard Sale in Oxford

    05/31/2015
    09:00am — 03:00pm

    Electronics, tools, baby clothes, toys, kitchen, bath, bedding, decorations, crafts and so much more


  • CLAY MONOPRINTING WITH MITCH LYONS

    05/31/2015
    10:00am — 04:00pm

    CLAY MONOPRINTING WITH MITCH LYONS Level: All levels, Limit: 10 students Instructor: Mitch Lyon...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Half the Money, all the bottle. Every Tuesday

    05/31/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Taste Kennett Food Tours

    05/31/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Taste Kennett Food Tours

    05/31/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Half the Money, all the bottle. Every Tuesday

    06/01/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Monday's are Whiskey nights at Minihane's

    06/01/2015
    05:00pm — 11:00pm

    Whisky is not the same as Whiskey! There is some debate about whether or not Scottish distill...


  • Debtors Anonymous

    06/01/2015
    06:00pm — 07:00pm

    In D.A., our purpose is threefold: to stop incurring unsecured debt, to share our experience wit...


  • Half the Money, all the bottle. Every Tuesday

    06/02/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Wilmington Handbell Ensemble Concert

    06/02/2015
    07:30pm — 08:15pm

    Presents our spring concert program, "March On"


  • Gentle Yoga

    06/03/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/03/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Sunday Brunch

    06/04/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/04/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • 5th Annual Twisted Vintner

    06/04/2015
    06:00pm — 09:00pm

    Concordville - Chadds Ford Rotary's fundraiser to support local charities includes Wine, Beer and...


  • Milburn's Grand Re-Opening of the Farm Market, BIG BackYard, and Orchard View Deck is Friday, Jun...


  • Sunday Brunch

    06/05/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • On June 6th, the Avon Grove High School Football Team will be hosting a community yard sale. Tab...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Sunday Brunch

    06/06/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • 2015 Chester County Blues Barbeque

    06/06/2015
    02:00pm — 07:00pm

    The Chester County Blues BBQ is an annual event sponsored by the Coventry Lions Club featuring re...


  • Sustainable Splurges: A Feast for the Senses

    06/06/2015
    06:00pm — 08:00pm

    Enjoy delicious, locally made foods – wine, chocolate, honey and cheese – while roaming an exclu...


  • 150th Anniversary Civil War Reconciliation Ball

    06/06/2015
    06:00pm — 10:00pm

    Dinner, Dancing and an Auction! Reconciliation Ball to Commemorate the 150th Anniversary of the e...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Half the Money, all the bottle. Every Tuesday

    06/07/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Steamin' Day at Auburn Heights

    06/07/2015
    12:30pm — 04:30pm

    Join the Marshall Steam Museum at Auburn Heights for the first Steamin' Day of the season! New fo...


  • Taste Kennett Food Tours

    06/07/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Taste Kennett Food Tours

    06/07/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Mt. Cuba Center Plein Air Workshop

    06/08/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Half the Money, all the bottle. Every Tuesday

    06/08/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Monday's are Whiskey nights at Minihane's

    06/08/2015
    05:00pm — 11:00pm

    Whisky is not the same as Whiskey! There is some debate about whether or not Scottish distill...


  • Debtors Anonymous

    06/08/2015
    06:00pm — 07:00pm

    In D.A., our purpose is threefold: to stop incurring unsecured debt, to share our experience wit...


  • Mt. Cuba Center Plein Air Workshop

    06/09/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Half the Money, all the bottle. Every Tuesday

    06/09/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Fitness Walks

    06/10/2015
    08:30am — 09:30am

    Turn off the treadmill and forget the gym! Start your day with an invigorating hour-long hike thr...


  • Mt. Cuba Center Plein Air Workshop

    06/10/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Gentle Yoga

    06/10/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/10/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Mt. Cuba Center Plein Air Workshop

    06/11/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Sunday Brunch

    06/11/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/11/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • Mt. Cuba Center Plein Air Workshop

    06/12/2015
    09:30am — 03:30pm

    Appreciate the intricacies of painting outdoors as you interpret the beauty of Mt. Cuba Center's ...


  • Sunday Brunch

    06/12/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Enjoy a night out with friends at Mt. Cuba Center! Unwind as you sip wine and create garden maste...


  • Indian turnip, eye medicine, war paint - Native Americans depended on plants for food, clothing, ...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Sunday Brunch

    06/13/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Half the Money, all the bottle. Every Tuesday

    06/14/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Taste Kennett Food Tours

    06/14/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Taste Kennett Food Tours

    06/14/2015
    01:00pm — 04:00pm

    Taste Kennett Food Tours, creators of memorable, unique and fun food experiences, offer three-hou...


  • Tropical Fun Night in Penn Park

    06/14/2015
    06:00pm — 08:00pm

    Penn Township Board of Supervisors are holding their first park event of the year! Sunday, June...


  • Half the Money, all the bottle. Every Tuesday

    06/15/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Monday's are Whiskey nights at Minihane's

    06/15/2015
    05:00pm — 11:00pm

    Whisky is not the same as Whiskey! There is some debate about whether or not Scottish distill...


  • Debtors Anonymous

    06/15/2015
    06:00pm — 07:00pm

    In D.A., our purpose is threefold: to stop incurring unsecured debt, to share our experience wit...


  • Half the Money, all the bottle. Every Tuesday

    06/16/2015
    11:00am — 09:00pm

    EVERY TUESDAY ‎Half the money, all the bottle.1/2 Price Bottle of Wine / Every Tuesday with your...


  • Fitness Walks

    06/17/2015
    08:30am — 09:30am

    Turn off the treadmill and forget the gym! Start your day with an invigorating hour-long hike thr...


  • Native Plants of Summer

    06/17/2015
    09:30am — 11:30am

    When the exuberant spring wildflower display is over, summer challenges us to find eye-catching p...


  • Top 10 Wildflowers

    06/17/2015
    10:30am — 11:30am

    Save time and money by using plants that grow back every year. Instead of buying petunias, marigo...


  • Gentle Yoga

    06/17/2015
    05:00pm — 06:00pm

    Reduce the aches and pains of age by increasing your range of motion through the practice of yoga...


  • Hatha Yoga

    06/17/2015
    06:30pm — 07:30pm

    This series of vigorous exercises is designed to strengthen the body and increase flexibility whi...


  • Sunday Brunch

    06/18/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Clutterers Anonymous

    06/18/2015
    06:00pm — 07:00pm

    Clutterers Anonymous℠ (CLA℠) is a fellowship of men and women who share their experience, strengt...


  • Chester County Balloon Festival

    06/19/2015
    09:00am — 09:00pm

    9th Annual Chester County Balloon Festival New Garden Flying Field June 19th, 20th, 21st 2015 ...


  • Sunday Brunch

    06/19/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


  • Plant Propagation

    06/20/2015
    09:00am — 01:00pm

    Increase your garden’s splendor with plant propagation. Find out how to multiply your native plan...


  • The Chester Springs Studio wood kiln is a two chamber noborigama, constructed in 2014 during a wo...


  • Sunday Brunch

    06/20/2015
    11:00am — 02:00pm

    Every Sunday from 11-2PM Continental Buffet, Waffle bar, fresh fruits, Mimosa, Bloody Mary an...


Chester County High School Sports